Bookings at PerfectPlaces.com for vacation rentals increased 91% in January, versus last year during the same month. Perfect Places President Rick Haggart said the increase was most likely due to more people being comfortable with booking vacation rentals and improvements to the site's online booking process.
Haggart said that since vacation rentals have gained a loyal following of savvy travelers seeking the value and amenities only a vacation rental can provide. He said vacation rentals are becoming the preferred lodging choice for many travelers.
PerfectPlaces.com also improved its online booking process in 2011, which means these travelers had an easier time booking the vacation rentals they wanted.
Haggart said the improving travel market should continue to bode well for vacation rentals. He said that the 91% increase in bookings included a significant increase in the average booking amount and in the number of international destinations. However, most of the growth came from bookings made within the United States.
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