Tuesday, February 12, 2013

January Vacation Rental Bookings Mirror Manager Optimism

English: Rental cabins near the Great Smoky Mo...
English: Rental cabins near the Great Smoky Mountains National Park in Sevier County, Tennessee. (Photo credit: Wikipedia)

January was a great month for vacation rental bookings at Perfect Places, which means it was a great month for a lot of property owners and managers. We saw a 32% increase in online bookings over January 2012. We also saw set a record for online booking revenue.

This mirrors optimism expressed by vacation rental owners and managers in our recent survey. The majority said they were optimistic about business picking up in 2013. So far, so good.

Perfect Places is no stranger to online bookings. In fact, we’re a pioneer. We booked our first property online in 2006.

Since then, we’ve built a great inventory of more than 40,000 properties around the world that can be booked securely via credit card. As more and more travelers turn to vacation rentals as their preferred lodging option, more and more will expect online booking as an option.

Online booking needs to be seamless and easy for a customer, but there are a lot of moving parts to monitor. The technology is complex, and property managers and owners need to provide extensive information about the property, high-quality photos and guest reviews. We work with owners and managers to ensure everything works and that the guest experience is a good as it can be. We’ve got the experience needed to help property owners and managers make online booking a success.

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